Get To know 
bad ideas

I'm deeply passionate about my work in the beverage industry, particularly in developing innovative non-alcoholic and alcohol products. After working for Campbell’s Soup Company, Nestle Confections & Snacks, and Diageo in various technical leadership roles and several innovation patents. My lifelong passion for beverages started at a young age which has translated into a successful career launching some of the most well-known brands in the world. A multi-degreed food scientist, I have a curiosity and hunger for bringing, safe, high-quality, bleeding-edge innovative products to market using a “virtual company” model.

My focus on using real ingredients and creating products with compelling stories for consumers resonates with my commitment to promoting a healthy lifestyle, given my background as an athlete. I strive for excellence, evidenced by the high-quality products my clients produce and the awards they receive.

Ultimately, my drive stems from a desire to make a positive impact on people's lives through superior products, while also achieving personal and professional success. This dual motivation—to help others and to excel in my field—is a powerful combination that fuels my dedication to creating the best possible beverages.